Privacy Policy

1. General Information and Legal Basis

We are committed to protecting the privacy of all our customers. All personal data is kept strictly confidential and is only accessible to employees who need it to perform their duties.

This privacy policy informs you about the type, scope, and purpose of the collection and use of personal data by the operator of this website, Svež par PZ, in accordance with applicable Serbian data protection laws and aligned with EU-GDPR standards.

Responsible Entity:
Svež par PZ
Vojvode Dobrnjca 7
11000 Belgrade, Republic of Serbia
Email: info@thefreshpair.com

We process personal data based on:
- Your consent, where applicable
- Contractual necessity, especially for order processing
- Legal obligations, such as tax requirements
- Our legitimate interests, including securing and optimizing our website

2. Hosting and Log Files

Our hosting provider automatically collects data in server log files for operational and security reasons. These include:
- Browser type and version
- Operating system
- Referrer URL
- IP address
- Date and time of access
- Access status / HTTP status code
- Amount of data transferred
- Requested URL

These data are not assigned to specific individuals and are used solely for statistical analysis and security. They are automatically deleted within 7 days unless further retention is required for legal reasons.

3. Contractual Data Processing

We process your personal data (e.g., name, address, email, phone number) to:
- Respond to inquiries
- Fulfill and manage your orders
- Notify you about delivery status via SMS or email

This data is used solely for the purpose of contract fulfillment and internal customer service.

4. Contacting Us

If you contact us via email or through a contact form, we will store and process your data for the purpose of responding to your inquiry.

We do not share your information with third parties unless legally required or with your explicit consent. You may revoke your consent at any time.

5. Cookies

Our website uses cookies to enhance user experience. Cookies are small text files stored on your device.

We only use non-essential cookies with your consent. You may refuse or delete cookies via your browser settings. Note that disabling cookies may affect the website's functionality.

Unless stated otherwise, cookie data are stored for 24 months.

6. Newsletter Subscription

If you subscribe to our newsletter, we require a valid email address. You will receive a confirmation email (double opt-in) and your data will only be stored once confirmed.

You can unsubscribe at any time via the link in each newsletter. Your data will then be deleted unless retention is legally required.

7. User Accounts and Registration

If you register on our site, your data will be stored securely and used only for providing our services.

We store the registration date, time, and IP address to prevent misuse. You may request deletion or modification of your data at any time.

If you register via third-party accounts (e.g., Google, Facebook), we collect the necessary account data (e.g., name, email) for login purposes with your consent.

8. Social Media Presence

We maintain online presences on platforms like Facebook, Instagram, and others to communicate with customers and promote our brand. Your data may be processed by the respective platforms according to their privacy terms.

Please review the privacy policies of those platforms for more information.

9. Third-Party Service Providers

We share data only with third-party providers necessary for:
- Payment processing
- Shipping
- Hosting and IT infrastructure
- Analytics and performance (e.g., Google Analytics)

We ensure all providers comply with applicable data protection standards. For Shopify: [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy)

10. Your Rights

You have the right to:
- Access your stored personal data
- Request correction, deletion, or restriction of processing
- Withdraw your consent at any time
- Object to processing based on legitimate interests
- Lodge a complaint with the Serbian data protection authority

11. Retention Period

We retain your personal data as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws (e.g., tax laws).

Once the purpose ceases and there are no legal retention requirements, your data will be deleted or anonymized.

12. Data Security

We take technical and organizational measures to protect your data from unauthorized access, loss, or manipulation. This includes HTTPS encryption on our website.

Last updated: 13.08.2025

Politika privatnosti

1. Opšte informacije i pravni osnov

Posvećeni smo zaštiti privatnosti svih naših kupaca. Svi lični podaci se čuvaju strogo poverljivo i dostupni su samo zaposlenima kojima su potrebni za obavljanje posla.

Ova politika privatnosti vas informiše o vrsti, obimu i svrsi prikupljanja i korišćenja ličnih podataka od strane operatera ove veb stranice, Svež par PZ, u skladu sa zakonima Republike Srbije i u duhu Opšte uredbe o zaštiti podataka (GDPR).

Odgovorno lice:
Svež par PZ
Vojvode Dobrnjca 7
11000 Beograd, Republika Srbija
Email: info@thefreshpair.com

Obrađujemo lične podatke na osnovu:
- Saglasnosti, gde je to primenljivo
- Ugovorne potrebe, posebno za obradu porudžbina
- Zakonskih obaveza, kao što su poreske obaveze
- Legitimnog interesa, uključujući bezbednost i optimizaciju veb sajta

2. Hosting i log fajlovi

Naš hosting provajder automatski prikuplja podatke u tzv. log fajlovima u svrhu funkcionisanja i bezbednosti. To uključuje:
- Tip i verziju pregledača
- Operativni sistem
- Referrer URL
- IP adresu
- Datum i vreme pristupa
- HTTP status kod
- Prenetu količinu podataka
- Zahtevanu URL adresu

Ovi podaci se ne povezuju sa konkretnim osobama i koriste se isključivo za statistiku i bezbednosne svrhe. Automatski se brišu u roku od 7 dana, osim ako nisu potrebni u slučaju pravnog postupka.

3. Obrada podataka u svrhu ugovora

Vaši lični podaci (npr. ime, adresa, email, broj telefona) koje dostavite prilikom naručivanja koriste se za:
- Odgovaranje na upite
- Obradu i isporuku vaše porudžbine
- Informisanje o statusu isporuke putem SMS-a ili emaila

Podaci se koriste isključivo za izvršenje ugovora i korisničku podršku.

4. Kontakt

Ukoliko nas kontaktirate putem emaila ili kontakt forme, vaše podatke ćemo koristiti za odgovor na vaš upit.

Ne delimo podatke sa trećim stranama osim ako za to postoji zakonski osnov ili vaša izričita saglasnost. Saglasnost možete opozvati u bilo kom trenutku.

5. Kolačići (Cookies)

Naš veb sajt koristi kolačiće kako bi poboljšao korisničko iskustvo. Kolačići su male tekstualne datoteke koje se čuvaju na vašem uređaju.

Neophodne kolačiće koristimo automatski, dok se ostali postavljaju samo uz vašu saglasnost. Možete ih odbiti ili obrisati putem podešavanja vašeg pregledača. Onemogućavanje može uticati na funkcionisanje sajta.

Ukoliko nije drugačije navedeno, podaci iz kolačića čuvaju se do 24 meseca.

6. Pretplata na bilten (newsletter)

Ukoliko se prijavite na naš bilten, potrebna nam je validna email adresa. Nakon registracije dobićete email sa potvrdom (double opt-in), a podaci će se čuvati tek nakon vaše potvrde.

Možete se u svakom trenutku odjaviti putem linka u svakom biltenu. Nakon toga vaši podaci će biti obrisani, osim ako postoji zakonska obaveza čuvanja.

7. Korisnički nalozi i registracija

Ako se registrujete na našem sajtu, vaši podaci će biti sigurno sačuvani i korišćeni isključivo u svrhu pružanja usluga.

Čuvamo datum, vreme i IP adresu registracije kako bismo sprečili zloupotrebe. Podaci se ne dele sa trećima, osim u slučaju zakonske obaveze.

Ako se prijavljujete putem trećih strana (npr. Google, Facebook), uz vašu saglasnost prikupljamo osnovne nalog podatke (npr. ime, email).

8. Društvene mreže

Održavamo prisustvo na društvenim mrežama poput Facebooka i Instagrama u cilju komunikacije i promocije. Vaši podaci mogu biti obrađeni od strane tih platformi u skladu sa njihovim pravilima privatnosti.

Molimo vas da se upoznate sa uslovima korišćenja i politikama privatnosti tih platformi.

9. Korišćenje usluga trećih strana

Vaši podaci se mogu deliti sa trećim stranama isključivo u svrhu:
- Obrade plaćanja
- Isporuke
- Hostinga i IT usluga
- Analitike i poboljšanja performansi (npr. Google Analytics)

Svi dobavljači su obavezni da se pridržavaju važećih standarda zaštite podataka. Shopify pravila privatnosti: [https://www.shopify.com/legal/privacy](https://www.shopify.com/legal/privacy)

10. Vaša prava

Imate pravo da:
- Zatražite pristup podacima koje čuvamo o vama
- Zatražite ispravku, brisanje ili ograničenje obrade
- Povučete saglasnost u bilo kom trenutku
- Uložite prigovor na obradu
- Podnesete žalbu Povereniku za informacije od javnog značaja i zaštitu podataka o ličnosti

11. Period čuvanja podataka

Vaše podatke čuvamo onoliko dugo koliko je potrebno za svrhu zbog koje su prikupljeni ili u skladu sa zakonom (npr. poreske obaveze).

Nakon isteka tog roka, podaci se brišu ili anonimizuju.

12. Bezbednost podataka

Primenićemo tehničke i organizacione mere kako bismo zaštitili vaše podatke od neovlašćenog pristupa, gubitka ili zloupotrebe. Naša veb stranica koristi HTTPS enkripciju.

Poslednje ažuriranje: 13.08.2025